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Item: 387534156390
Condition:New
ISBN-13:9781529361421
Type:NA
Publication Name:NA
ISBN:9781529361421
Book Title:Crisis Ahead : 101 Ways to Prepare for and Bounce Back from Disasters, Scandals and Other Emergencies
Publisher:Brealey Publishing, Nicholas
Item Length:9 in
Publication Year:2020
Format:Uk-Trade Paper
Language:English
Item Height:1.1 in
Author:Edward Segal
Genre:Business & Economics
Topic:Business Ethics, Public Relations, Economics / General, Strategic Planning
Item Weight:12.5 Oz
Item Width:5.9 in
Number of Pages:256 Pages
eBay Crisis Ahead by Edward Segal Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Authored by veteran public relations expert Edward Segal, Crisis Ahead is based on the following premise: it’s not a matter of IF a scandal or crisis will hit, it’s WHEN. Publisher Description How many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and people at the center of those crises manage the situation? Did they survive with their reputations intact or are they facing an ongoing public nightmare that keeps building on itself in the era of social media? This new book from veteran public relations expert Edward Segal is based on the following premise: it’s not a matter of IF a scandal or crisis will hit, it’s WHEN. How a company deals with it will have lasting impact on their reputation, profits, and more. But for most organizations, when a crisis hits, they’re caught off guard and ill-prepared. While essential, crisis plans are worthless unless properly executed, as the stories and examples featured throughout Crisis Ahead attest. Edward Segal’s vivid and memorable accounts underscore the benefits of practicing and updating crisis plans at least once a year. The book also provides a template for creating a customizable crisis management plan.Crisis Ahead is for CEOs, senior staff, corporate communication professionals, HR and legal teams, boards of directors, and front-line employees who need to know what to do in the moment: what levers to pull and what moves to make in real time when faced with a crisis, scandal, or disaster. This book is written with the need for speed in mind. It’s concise and practical with a light touch and occasional humor to help people on the front lines prepare for, survive, and bounce back from a crisis. It includes dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals – ranging from Amazon, Apple, and the European Union, to Disney, Starbucks, and entrepreneur Elon Musk – have prepared for, created, managed, and communicated about crisis situations. Author Biography Edward Segal has more than 30 years’ experience as a crisis management expert. He managed crisis situations as the CEO of two trade associations; advised and helped organizations survive disasters, scandals, and emergencies including the arrest and firing of corporate officers, hate crimes, and sexual harassment; and conducted crisis management and communication training for hundreds of executives and their staffs. Segal is the former marketing strategies columnist for The Wall Street Journal’s StartUpJournal.com and senior media relations consultant for Ogilvy Public Relations Worldwide. He has provided expert PR advice and counsel to more than 500 corporations and organizations. Details ISBN 1529361427 ISBN-13 9781529361421 Title Crisis Ahead Author Edward Segal Format Paperback Year 2020 Pages 224 Publisher John Murray Press GE_Item_ID:136455683; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items – you’re bound to find what you want, at a price you’ll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request “Return Authorisation” before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer’s risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
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